Mikolaj Roznerski vs. Children
#MikołajKontraDzieci is an atypical social campaign of the Joanna Radziwiłł Opiekuńcze Skrzydła Foundation, created in cooperation with one of Poland’s best-known actors, Mikołaj Roznerski. It is not another campaign based on compassion and empathy, but a light-hearted, smile-filled story that inspires collective action through the use of humor.
Your help has power!
The promotional spot features children who tell stories about Santa Claus, only to discover that they don’t know him at all…! Their imaginative stories tell about the actor in a humorous way, bringing smiles to the faces of viewers. One of the main goals of the campaign is to support the collection for the Foundation. The actor shows that a well-known person can do a lot of good for those who don’t know him, and you don’t have to be well-known to help others.
Goals of the action
The goal of the campaign, carried out in cooperation with Mikolaj Roznerski, is to raise funds to support children and young people coming from families at risk of social exclusion. The funds raised will allow the maintenance and development of day care homes, which offer safe shelter, warmth and understanding to the wards. With the funds raised, the foundation will be able to continue its mission, providing children with stable conditions for learning and development, as well as educational and psychological care.
1) Maintaining day care homes: Ensure financial stability for existing facilities that offer daily care, educational and emotional support for children.
2) Emotional support: Funding workshops and individual psychological support for children facing difficulties.
3) Education and development: Organizing educational and cultural activities to help children develop their talents and interests and integrate into society.
4) Raising awareness: Drawing public attention to the problems of children from families at risk of social exclusion and encouraging active support for charity initiatives.